The Reading Effect

In economics, they have what they say is the 'lipstick effect', wherein, during the times of meltdowns, the sale of lipsticks goes up significantly. The reason is understandable — lipsticks don't cost much and have a special 'feel good' effect.

I believe books are much better — most of them cost as little as a lipstick, sometimes even lesser, and the 'feel good' effect is far more endearing. Not to forget, a book is not a consumable and gives us wisdom that may change our lives for good.

So go ahead, intuitively pick up a book from the millions available (don't bother about those funny bestseller lists) and beat the 'meltdown blues'.

That also makes publishing one of the most recession-proof professions, so better still, join it !