Come a new year and if you are a publisher in the twenty-first century version of the city of Shahajehanabad (mind you, if you are a publisher situated in the mecca of Indian publishing—Ansari Road—you are closer to Shahajehanabad than you are to New Delhi) all you hear as parting phrases are ‘See you in Jaipur then’ or ‘I know you will be busy with Jaipur’ or the likes. Let me reiterate what I have already shared with you; I have never been to the Jaipur lit fest (JLF) and have never had a strong desire to. I find the experience of reading an evocative book more intimate than watching an author perform on a stage and going and shaking hands with him. But I urge you to not get swayed by my opinion. My track-record in such things is pathetic. Last time, when a gorgeous Bollywood superstar launched one of our dear author’s books, she almost gave up on me because of the lack of a post-great-event excitement. It was only when she saw that I was supremely excited in doing naughts and crosses on our flight back did she infer that I am just differently wired.
JLF is a great concept for Indian literature, and everyone associated with it should be commended—the festival directors—Namita Gokhale and William Dalrymple; Teamwork Productions and the sponsors DSC. Their efforts have gone a long way in making books and authors fashionable. However, there is a genuine need to make the festival more inclusive. Recently, one of the JLF directors is quoted as having announced that the onus of contacting them and participating in the festival is on independent publishers and authors. I would like to humbly submit that actually, the onus of being accessible and welcoming lies with the powerful and it will only be a positive reflection on JLF’s strength and self-confidence if they were to reach out to the larger Indian publishing world.
Let’s begin with what matters most—the authors. JLF needs to provide a platform to fresh voices and a select number of the deserving and new authors could be made part of some of the panel discussions. It could invite requests on its website with transparent parameters thrown in. Even take informal interviews if you have to! And now let’s talk about what matters even more—the books. Ten best representative books from trade publishers could be invited on a complimentary basis to be delivered straight to the venue. The books can be sold during the last two days. Visitors would be able to get a real and comprehensive flavour of Indian literature and JLF would be able to make the process a self-sustaining one. I would even suggest that like this year’s focus was ‘bhasha’ literature, the 2012’s could well be the Indies— the independent publishers and authors.
I, though, intend to do full justice to my role as a publisher and would be immediately writing to the directors of JLF to facilitate the participation of our authors. Who knows I may be sharing my thoughts with you the same time next year with a headline that says ‘Confessions of a first-time visitor to the Jaipur Literary Festival’. Till that time, keep reading.
